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Thrive Studios
2017 Tattooed Santa Toy and Food cruise hosted by Thrive Studios!

2017 Tattooed Santa Toy and Food cruise is scheduled for Saturday December 23rd!  If you have a motorcycle, a warm Santa suit, and you'd like to partake in this cruise, please contact Jesse Villemaire for more information.  Email:

This is NOT your traditional Santa toy and food drive.  Let’s face it, we’re not all on the “Nice” list and the “Naughty” folks can spread some Christmas cheer too!  Jesse Villemaire, owner of Thrive Studios Tattoos and Piercings will be decked out in full Santa gear, on his Harley Davidson and collecting donations for our local Cambridge Self Help Food Bank. Donations of new toys and non perishable food items will be kindly accepted at Thrive Studios, 1037 King St E, Cambridge (Preston).  Bring a camera, and snap a photo with a bad ass, tattooed Santa Claus!

Saturday December 23rd - 12-4pm

12-1pm: Jesse Villemaire will be on location at Thrive Studios dressed as Santa on his Harley.  We invite you to come sit on Santa’s Harley for a free photo! Bring your own camera and please remember to bring a new toy or non perishable food item.  CALLING ALL SANTAS!!!  If you have a motorcycle and a warm Santa suit, join us at Thrive Studios between 12-1pm to go for a ride around town spreading some good ol' fasion Christmas cheer! 

1-3pm: (Weather permitting) Keep an eye open around Cambridge for Santa’s cruising around town on their Harley’s spreading some Christmas cheer and posing for numerous photos along the way. If the roads are free from snow you’ll hear the roar of Santa’s sled cruising by. Santa will mainly be in the Hespeler Rd area…Cambridge Center, Canadian Tire, Home Depot, Walmart, Tim Hortons and anywhere else we can spread some good ol’ fashion Christmas cheer!

3-4pm: Santa’s noisy sleds will return to Thrive Studios for any last minute Christmas photos and offering you a very last chance to get on the “Nice” list by donating a new toy or non perishable food item.

All donations will be collected for the Cambridge Self Help Food Bank and will be dispersed among those in need at numerous events throughout the year.  Please visit the Cambridge Food Bank website for a list of most needed items.  

Thank you in advance from the whole staff at Thrive Studios for helping out our community.  We wish you the best over the holiday season!

Where did this idea come from?

When I was a kid I remember my father dressing up as Santa with a few of his buddies and they would ride their motorcycles across town handing out candy canes and stopping for numerous photos along the way. Weather permitting; this seemed to be a yearly event that bought smiles to many faces throughout the community!

In December of 2011, I decided to continue this tradition and followed in my fathers footsteps. On Christmas Eve Day I put on my Santa suit, hopped on my Harley and rode around Cambridge to all the local shopping centers. I stopped out front of each location for a limited amount of time and posed for numerous photos. I also handed out $5 Tim Horton gift c
ards to everyone that stopped me for a photo.

It was amazing watching the smiles from people as I cruised by on a Harley. With everyone squeezing in their last minute shopping, you can see the stress on many shoppers faces. I like to believe I brought a little last minute cheer to their day!


My favourite memory was out front of Cambridge Centre I was approached by a lady that was driving a bus with mentally challenged adults aboard. She asked if I would be kind enough step on the bus and say Merry Christmas to all the people inside. I was greeted with the most enthusiasm and joy and even having a few of them tear up, including myself!  Now I know why my father did this as often as he could!

In 2012 I started thinking, how can I continue my father’s tradition while also contributing to our community?  I contacted the local Cambridge Food Bank and they were thrilled with my Santa toy and food cruise idea. The local Cambridge Times Newspaper and The Record also interviewed me right away to help promote this cruise. 107.5 Dave FM was also kind enough to share the info live on the air.

Please help promote this event by sharing it with your friends and family.  I would love to make this a yearly event and continue to help others that are less fortunate than us.  Please show your support and stop by Thrive Studios to donate a new toy or non perishable food item!


Previous years highlights below:















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1037 King St East
Cambridge Ontario
Canada, N3H 3P5

P: 519-653-4333

Tuesday - Friday: 12-7pm
Saturday: 12-6pm
Closed Sunday & Monday